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This is the must have Diversity & Representation course for every makeup artist.
This course will change your mindset & teach you how to adjust your processes to better suit your clients of Color.
People of Color are not one size fits all. I'm not a makeup artist, and I'm not going to teach you how to color match or work with different eye shapes, but what I will teach you is how to understand the needs of your potential clients of color so that you can give them the experience they deserve.
We will go over how to earn trust with People of Color, how to tailor your experience to reflect their needs, how to address their fears and concerns, how to avoid using bad images from uneducated photographers, & how to create a portfolio that speaks to a more diverse clientele.
Booking Diverse Beauty Clients for Makeup Artists
"After taking this course and doing the workbook, I feel extremely empowered and have a renewed sense of earnestness and enthusiasm about making changes in my social media practices and on my website so that my business better reflects my values and my beliefs about beauty, and who beauty is for. There are so many quiet and insidious ways for racism and prejudice to thrive in the beauty industry, and as a makeup artist who believes that makeup is for ALL people, it is my job to combat that. I walked away with actionable steps, and I look forward to revisiting this course again in 3, 6, and 12 months to see how I measure up. "
- Lisa Boehm
Brittney Kluse
"There was no question off-limits and not only did she educate me on VERY specific issues, but she also affirmed what I was doing right, and provided REALISTIC and TANGIBLE ways I can DO BETTER in helping amplify the voices of our Black community of family, friends, neighbors, and strangers!! "
sean brown
"Olivia is my absolute go-to and the best on the market for all things senior grad cards!! Her designs are incredible since they can be customized to fit your brand and your images so that you never have to worry about a design not being fully “you.” Olivia makes it super simple by offering a variety of designs that work for any style or imagery. Seriously couldn’t do grad card season without her!"
mitzi starkweather
"Here’s the deal: Way too many white photographers only know how to photograph white people. If we are true professionals we should be able to photograph and edit *every* skin tone accurately. I’m thankful for Olivia’s education and resources because now I feel much more confident serving every person of color who trusts me to photograph them."
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